The product straddles San Jose, California-based Adobe's longtime business of generating and editing images and its newer business of supplying technology tools for marketing and e-commerce.įor e-commerce companies with thousands of products in their catalogs in different colors and finishes, highly realistic renderings have already overtaken traditional photos in many applications. It is designed to allowing marketing professionals to come up with the images they need for web pages and marketing emails. The tool, called Project Sunrise, will let marketing teams generate fresh variations of images from a three-dimensional model of products such as shoes, kitchen gadgets or furniture. March 21 (Reuters) - Adobe Inc (ADBE.O) on Tuesday rolled out a tool aimed at helping marketing departments at e-commerce stores generate product images without having to pay for as many photo shoots.
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